Dutch Vegan Magazine
Branding & Editorial design
Brand strategy, tone of voice and visual identity overhaul for a vegan lifestyle magazine.
Dutch Vegan Magazine is a vegan lifestyle magazine in the Netherlands. The magazine provides a wide range of information, recipes, columns and interviews about veganism in the Netherlands. The magazine wanted to grow and engage more with the target audience and be more interesting for non-vegans.
We helped Dutch Vegan Magazine with the creation of a strong brand strategy and identity. Our goal was to create a clear and timeless design which connect the magazine more with her readers. We created a subtile and simple word mark as face of the brand. Earth toned and fresh pantone colors gives the magazine a healthy and conscious appearance. All pages are build from the same 9 column grid. This gives us the possibility to shuffle with content without breaking the branding guidelines. The magazine is printed on eco-friendly / recycled paper. Besides the environmental benefits of the paper, it also gives the magazine a rough touch.