Branding & Packaging design
Brand strategy, tone of voice and visual identity overhaul for a sustainable food app.
Foodimus wanted to launch their first version of the platform this year in the United Kingdom. Foodimus is an online platform for foodlovers and inspiration seekers. You can find, share and store your favourite meals very easily. You can easily upload an image of your food and tag all ingredients. You can even upload the complete recipe and categorise it on cuisine, flavour and dietary preferences. Thousands of users from all over the world are uploading images of their meals so you will never be out of food inspiration.
Together with the Foodimus team we developed a brand strategy and identity. Our goal was to create a friendly and accessible image to help bind new users to the platform when launching in the UK. Simple design and communication by using vibrant colors, clear typography and smart visuals were the answer. We wanted to create a dynamic and recognisable branding which can be executed in many different options of communication.
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