Client

Gentleberg Shoes

Branding & Packaging design

Brand strategy, tone of voice and visual identity overhaul for a sustainable vegan men's shoe brand.

Brand strategy, tone of voice and visual identity overhaul for a sustainable vegan
men's shoe brand.

GB_Icoon
GB_Logo_Shoe

Gentleberg Shoes is a vegan gentlemen shoes brand from Amsterdam. The shoes are made out of man-made materials that look just like real leather.

Gentleberg shoes invited us to help develop the brand strategy and identity. Our goal was to create an engaging identity which creates awareness among the target audience.

We created a fresh and strong identity with key messaging and a robust design toolkit for launch, inclusive of a full messaging system, product and lifestyle photo libraries, digital ads, and social media posts.

GB_Businesscards
GB-Card-Mockup
GB_Hang_Tags_Mockup
GB_Stationary

We created a multi interpretable icon. The diamond shape represents the use of man-made materials used for the shoes. Think about textile, fibres and rubber. The G inside of the diamond also can be seen as a arrow in a circle which represents the circular economy.

GB_Instore_Siging_Mockup
GB_Posters_Mockup3
GB_Branding_Overview
GB_Poster_Mockup
Gentleberg_Popup
GB_Flag

To give the branding an extra dimension we created selection of product photography and styled images. Both used for social media purposes and offline campaigns.

GB_Shoot_4
GB_Shoot_3
GB_Social_Media_Mockup
GB_Shoot_2
GB_Shoot_1

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© Copyright Timo Kramp Design 2019. All rights reserved.

© Copyright Timo Kramp Design 2019.
All rights reserved.