Branding & Packaging design
Brand strategy, tone of voice and visual identity overhaul for a sustainable vegan men's shoe brand.
Brand strategy, tone of voice and visual identity overhaul for a sustainable vegan
men's shoe brand.
Gentleberg Shoes is a vegan gentlemen shoes brand from Amsterdam. The shoes are made out of man-made materials that look just like real leather.
Gentleberg shoes invited us to help develop the brand strategy and identity. Our goal was to create an engaging identity which creates awareness among the target audience.
We created a fresh and strong identity with key messaging and a robust design toolkit for launch, inclusive of a full messaging system, product and lifestyle photo libraries, digital ads, and social media posts.
We created a multi interpretable icon. The diamond shape represents the use of man-made materials used for the shoes. Think about textile, fibres and rubber. The G inside of the diamond also can be seen as a arrow in a circle which represents the circular economy.
To give the branding an extra dimension we created selection of product photography and styled images. Both used for social media purposes and offline campaigns.
& digital design.
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© Copyright Timo Kramp Design 2019. All rights reserved.
© Copyright Timo Kramp Design 2019.
All rights reserved.